2018-10-07 22:12:18 UTC
"Susan, a 59-year-old woman from B.C.'s interior, was watching TV earlier this
year when she first laid eyes on one of the Government of Alberta's 'Keep
Canada Working' ads to promote the Trans Mountain oil pipeline and tanker
Because she had seen the ad on TV, Susan turned to the Advertising Standards
Council, the not-for-profit responsible for administering the Canadian Code of
Advertising Standards, which states:
Advertisements must not contain, or directly or by implication make,
inaccurate, deceptive or otherwise misleading claims, statements, illustrations
'The ad says the pipeline will not increase oil production,' she wrote in her
complaint. 'But news articles show that pipeline availability is a factor in
increasing oil production.'
She wasn't wrong to be concerned about the accuracy of the statement, but it
turns out the Canadian Code of Advertising Standards - including the important
rules that ensure advertisements are accurate and not deceptive or misleading -
don't apply to advertising paid for by the government that is deemed to be
about a 'political issue."
I don't know if this woman is disingenuous or just incredibly naive, but
imagine if politicians, political parties and governments, with their hands on
billions of taxpayers' dollars, were actually held to the same standards
everyone else is? All hell would break loose.